Papa John's International, Inc. ranks as the third largest pizza chain in the United States, trailing only Pizza Hut (a division of YUM! Brands, Inc.) and Domino's, Inc. The company has built a chain of more than 2,800 pizza delivery and carry-out restaurants operating under the trademark "Papa John's" in 49 states, the District of Columbia, and 20 international markets. Approximately 570 of the outlets are company owned, with the remainder being franchised. The firm also franchises about 115 Perfect Pizza restaurants in the United Kingdom. After the opening of its first store in 1985, Papa John's grew rapidly through the late 1990s before settling in as a more mature company in the following decade. In a highly competitive segment of the restaurant industry, Papa John's has managed to carve out a highly profitable niche by offering a very limited menu consisting of pizza, breadsticks, cheese sticks, chicken strips, chicken wings, and canned or bottled soft drinks; and by using high-quality ingredients and touting them in its trademark slogan "Better Ingredients. Better Pizza."